GRETCHEN ARIATE
Gretchen earned a Bachelor’s degree in communication studies and marketing; graduating cum laude from California State University, Long Beach. Before her transition into the art department, she worked as the creative account coordinator for a social media agency. Her work on several campaigns; for brands that specialized in fashion, beauty, and lifestyle (LORAC cosmetics, 7up, JBRAND Jeans, Pepsi, etc.); developed her skills in brand storytelling. After a few years, she began to shift her focus from brands to people, where she discovered set design. It was her hidden passion for storytelling, through visual communication, that began her career in the art department for film & photography (Warner Bros., CBS, America’s Next Top Model, Paper Magazine, etc.). Gretchen continues to explore different mediums of design, bringing narratives and abstract concepts to life.